e-health first impressions and visual evaluations

Abstract

Design plays a critical role in the development of e-health, greatly impacting the outreach potential for pertinent health communication. Design influences viewers' initial evaluations of electronic displays of health information, as well as directly impacting the likelihood one will attend to and favorably evaluate the information, essential actions for processing the health concepts presented. Individuals with low health literacy, representing a hard-to-reach audience susceptible to worsened health outcomes, will benefit greatly from the application of theory-based design principles. Design principles that have been shown to appeal and engage audiences are the necessary first step for effective message delivery. Design principles, which directly impact increased attention, favorable evaluations, and greater information processing abilities, include: web aesthetics, visual complexity, affordances, prototypicality, and persuasive imagery. These areas of theory-driven design research should guide scholars in e-health investigation with research goals of broader outreach, reduction of disparities, and potential avenues for reduced health care costs. Improving design by working with this hard-to-reach audience will simultaneously improve practice, as the applications of key design principles through theory-driven design research will allow practitioners to create effective e-health that will benefit people more broadly.