Effectiveness of Cartoons as a Uniquely Visual Medium for Orienting Social Issues

Abstract

Despite the perception in some quarters that cartoons constitute an important medium for framing social issues, they are often dismissed on the grounds of political absurdity and ideological insignificance. Cartoons are seen as offering just “passing chuckles” rather than any “deep reflection” on social issues. The perception may be related to the cartoon's discursive spatial limitation and its very nature as a visual mode of communication. Visual modes of communication are deemed deficient in performing analytical communication. By grounding cartoons within a theory of visual semiotics and visual persuasion, this paper attempts to address some of the concerns raised about the effectiveness of editorial cartoons. It attempts to find out how cartoons, as uniquely visual forms of communication, signify their meanings and manage to offer “deep reflection,” rather than just simple “passing chuckle” on social issues.