Exploring the Similarities of Influencers in Online Brand Communities-Reference-Cited by-同舟云学术

Exploring the Similarities of Influencers in Online Brand Communities

Published:2016 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 7th 2016 International Conference on Social Media & Society - SMSociety '16
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Author:

Afroze Tasmina¹

Affiliation:

1. Ryerson University, Toronto, ON

Publisher

ACM Press

Reference47 articles.

1. Kozinets, R. V 1999. E-tribalized marketing?: the strategic implications of virtual communities of consumption. European Management Journal. 17, 3 (1999), 252--264.

2. Zhang, X. and Dong, D. 2008. Ways of Identifying the Opinion Leaders in Virtual Communities. International Journal of Business and Management. 3, 7 (2008), 21--27.

3. Freberg, K., Graham, K., McGaughey, K. and Freberg, L.A. 2011. Who are the social media influencers? A study of public perceptions of personality. Public Relations Review. 37, 1 (2011), 90--92.

4. Sysomos: http://sysomos.com/about. Accessed: 2016-01-18

5. Casaló, L., Flavián, C. and Guinalíu, M. 2007. The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Information Review. 31, 6 (2007), 775--792.

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