E-tribalized marketing?: the strategic implications of virtual communities of consumption-Reference-Cited by-同舟云学术

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Published:1999-06 Issue:3 Volume:17 Page:252-264
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Kozinets Robert V

Publisher

Elsevier BV

Subject

Strategy and Management

Reference18 articles.

1. The real value of on-line communities;Armstrong;Harvard Business Review,1996

2. Relationship marketing: positioning for the future;Capulskyt;Journal of Business Strategy,1991

3. Carey, J.W. (1989) Communication as Culture: Essays on Media and Society. Unwin-Hyman, Boston, MA.

4. Clerc, S.J. (1996) `DDEB, GATB, MPPB, and Ratboy: the X-files' media fandom, online and off. In Deny all Knowledge: Reading the X-Files, eds D. Lavery, A. Hague and M. Cartwright, pp. 36–51. Syracuse University Press, Syracuse, NY.

5. Marketing in hypermedia computer-mediated environments: conceptual foundations;Hoffman;Journal of Marketing,1996

Cited by 833 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the Role of Social Media in Promoting Healthy Consumption;Electronic Commerce Research and Applications;2024-09

2. Kabile Pazarlaması: Bir Marka Üzerine Pilot Araştırma;Uluslararası Akademik Yönetim Bilimleri Dergisi;2024-08-26

3. Exploring the influences of virtual brand community members’ interaction on brand loyalty;South African Journal of Information Management;2024-08-14

4. Using Netnography and Online Platforms for Qualitative Consumer Insight;Sensory Evaluation and Consumer Acceptance of New Food Products;2024-08-14

5. Online communities as a risk factor for gambling and gaming problems: A five-wave longitudinal study;Computers in Human Behavior;2024-08