Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services
Author:
Affiliation:
1. Netflix Inc., USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3485447.3512058
Reference23 articles.
1. Josef Bauer and Dietmar Jannach. 2021. Improved Customer Lifetime Value Prediction With Sequence-To-Sequence Learning and Feature-Based Models. ACM Transactions on Knowledge Discovery from Data (TKDD) 15 5(2021) 1–37. Josef Bauer and Dietmar Jannach. 2021. Improved Customer Lifetime Value Prediction With Sequence-To-Sequence Learning and Feature-Based Models. ACM Transactions on Knowledge Discovery from Data (TKDD) 15 5(2021) 1–37.
2. Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers
3. Customer lifetime value: Marketing models and applications
4. Customer Lifetime Value Prediction Using Embeddings
5. Forecasting innovation diffusion of products using trend-weighted fuzzy time-series model
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3. How to really quantify the economic value of customer information in corporate databases;Humanities and Social Sciences Communications;2023-04-13
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