1. Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services
2. Shaojie Bai, J Zico Kolter, and Vladlen Koltun. 2018. An empirical evaluation of generic convolutional and recurrent networks for sequence modeling. arXiv preprint arXiv:1803.01271 (2018).
3. Josef Bauer and Dietmar Jannach. 2021. Improved customer lifetime value prediction with sequence-to-sequence learning and feature-based models. ACM Transactions on Knowledge Discovery from Data (TKDD), Vol. 15, 5 (2021), 1--37.
4. Shlomo Berkovsky, Tsvi Kuflik, and Francesco Ricci. 2007. Cross-domain mediation in collaborative filtering. In User Modeling 2007: 11th International Conference, UM 2007, Corfu, Greece, July 25--29, 2007. Proceedings 11. Springer, 355--359.
5. Sharad Borle, Siddharth S Singh, and Dipak C Jain. 2008. Customer lifetime value measurement. Management science, Vol. 54, 1 (2008), 100--112.