Optimizing Impression Counts for Outdoor Advertising-Reference-Cited by-同舟云学术

Optimizing Impression Counts for Outdoor Advertising

Published:2019-07-25 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
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Author:

Zhang Yipeng¹,Li Yuchen²,Bao Zhifeng¹,Mo Songsong³,Zhang Ping⁴

Affiliation:

1. RMIT University, Melbourne, Australia

2. Singapore Management University, Singapore , Singapore

3. Wuhan Univeristy & RMIT University, Wuhan, China

4. Huawei, Shenzhen, China

Funder

Ministry of Education - Singapore

National Natural Science Foundation of China

Australian Research Council

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3292500.3330829

Reference33 articles.

1. Penneco Outdoor Advertising. 2016. Billboard Statistics. https://www.pennecooutdoor.com/billboard-statistics Penneco Outdoor Advertising. 2016. Billboard Statistics. https://www.pennecooutdoor.com/billboard-statistics

2. Inapproximability Results for Maximum Edge Biclique, Minimum Linear Arrangement, and Sparsest Cut

3. Brand Familiarity and Advertising Repetition Effects

4. Warehouse Site Selection for Online Retailers in Inter-Connected Warehouse Networks

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