Creating a Customer Journey for Immersive Virtual Reality Shopping Environments: Investigating Customer Touchpoints and Purchase Phases-Reference-Cited by-同舟云学术

Creating a Customer Journey for Immersive Virtual Reality Shopping Environments: Investigating Customer Touchpoints and Purchase Phases

Published:2023-12-02 Issue: Volume:9 Page:294-305
ISSN:
Container-title:Proceedings of the 35th Australian Computer-Human Interaction Conference
language:
Short-container-title:

Author:

Erensoy Aysu¹^ORCID,Mathrani Anuradha²^ORCID,Schnack Alexander³^ORCID,Elms Jonathan⁴^ORCID,Baghaei Nilufar⁵^ORCID

Affiliation:

1. School of Mathematical and Computational Sciences, Massey University, New Zealand

2. School of Natural and Computational Sciences, Massey University, New Zealand

3. Massey Business School, Massey University, New Zealand and Stakeholder & Consumer Intelligence, The New Zealand Institute for Plant and Food Research, New Zealand

4. Business School, Massey University, New Zealand

5. Extended Reality Lab, School of ITEE, University of Queensland, Australia

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3638380.3638383

Reference75 articles.

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5. N. Moorhouse, M. C. tom Dieck, and T. Jung, "Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature," Augmented Reality and Virtual Reality: Empowering Human, Place and Business, T. Jung and M. C. tom Dieck, eds., pp. 133-143, Cham: Springer International Publishing, 2018.