Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

Author:

Liu Xiangyu1,Yu Chuan1,Zhang Zhilin1,Zheng Zhenzhe2,Rong Yu1,Lv Hongtao2,Huo Da2,Wang Yiqing2,Chen Dagui1,Xu Jian1,Wu Fan2,Chen Guihai2,Zhu Xiaoqiang1

Affiliation:

1. Alibaba Group, Beijing, China

2. Shanghai Jiao Tong University, Shanghai, China

Funder

China NSF grant

Alibaba Innovation Research Program

Science and Technology Innovation 2030 ?``New Generation Artificial Intelligence' Major Project

Shanghai Science and Technology fund

Publisher

ACM

Reference41 articles.

1. Gagan Aggarwal S Muthukrishnan Dávid Pál and Martin Pál. 2009. General auction mechanism for search advertising. In WWW. 241--250. Gagan Aggarwal S Muthukrishnan Dávid Pál and Martin Pál. 2009. General auction mechanism for search advertising. In WWW. 241--250.

2. Yoram Bachrach Sofia Ceppi Ian A Kash Peter Key and David Kurokawa. 2014. Optimising trade-offs among stakeholders in ad auctions. In EC. 75--92. Yoram Bachrach Sofia Ceppi Ian A Kash Peter Key and David Kurokawa. 2014. Optimising trade-offs among stakeholders in ad auctions. In EC. 75--92.

3. Peter W Battaglia Jessica B Hamrick Victor Bapst Alvaro Sanchez-Gonzalez Vinicius Zambaldi Mateusz Malinowski Andrea Tacchetti David Raposo Adam Santoro Ryan Faulkner etal 2018. Relational inductive biases deep learning and graph networks. arXiv preprint arXiv:1806.01261 (2018). Peter W Battaglia Jessica B Hamrick Victor Bapst Alvaro Sanchez-Gonzalez Vinicius Zambaldi Mateusz Malinowski Andrea Tacchetti David Raposo Adam Santoro Ryan Faulkner et al. 2018. Relational inductive biases deep learning and graph networks. arXiv preprint arXiv:1806.01261 (2018).

4. Calibration

5. Qingpeng Cai Aris Filos-Ratsikas Pingzhong Tang and Yiwei Zhang. 2018. Reinforcement Mechanism Design for e-commerce. In WWW. 1339--1348. Qingpeng Cai Aris Filos-Ratsikas Pingzhong Tang and Yiwei Zhang. 2018. Reinforcement Mechanism Design for e-commerce. In WWW. 1339--1348.

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