We Know What You Want: An Advertising Strategy Recommender System for Online Advertising-Reference-Cited by-同舟云学术

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

Published:2021-08-14 Issue: Volume: Page:
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Container-title:Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining
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Author:

Guo Liyi¹,Jin Junqi²,Zhang Haoqi¹,Zheng Zhenzhe³,Yang Zhiye²,Xing Zhizhuang²,Pan Fei²,Niu Lvyin²,Wu Fan¹,Xu Haiyang²,Yu Chuan²,Jiang Yuning²,Zhu Xiaoqiang²

Affiliation:

1. Shanghai Jiao Tong University, Shanghai, China

2. Alibaba Group, Beijing, China

3. Shanghai Jiao Tong University & Nanjing University, Shanghai, China

Funder

Shanghai Science and Technology fund

Science and Technology Innovation 2030

China NSF grant

Alibaba Group

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3447548.3467175

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4. Heng-Tze Cheng Levent Koc Jeremiah Harmsen Tal Shaked Tushar Chandra Hrishi Aradhye Glen Anderson Greg Corrado Wei Chai Mustafa Ispir etal 2016. Wide & deep learning for recommender systems. In DLRS. 7--10. Heng-Tze Cheng Levent Koc Jeremiah Harmsen Tal Shaked Tushar Chandra Hrishi Aradhye Glen Anderson Greg Corrado Wei Chai Mustafa Ispir et al. 2016. Wide & deep learning for recommender systems. In DLRS. 7--10.

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