Reinforcing Pretrained Models for Generating Attractive Text Advertisements-Reference-Cited by-同舟云学术

Reinforcing Pretrained Models for Generating Attractive Text Advertisements

Published:2021-08-14 Issue: Volume: Page:
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Container-title:Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining
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Author:

Wang Xiting¹,Gu Xinwei¹,Cao Jie²,Zhao Zihua³,Yan Yulan²,Middha Bhuvan²,Xie Xing¹

Affiliation:

1. Microsoft Research Asia, Beijing, China

2. Microsoft Advertising, Bellevue, WA, USA

3. Microsoft Research Asia, Shanghai, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3447548.3467105

Reference34 articles.

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3. Natural language generation for sponsored-search advertisements

4. Andrei Broder Evgeniy Gabrilovich Vanja Josifovski George Mavromatis and Alex Smola. 2011. Bid generation for advanced match in sponsored search. In WSDM. 515--524. Andrei Broder Evgeniy Gabrilovich Vanja Josifovski George Mavromatis and Alex Smola. 2011. Bid generation for advanced match in sponsored search. In WSDM. 515--524.

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