User Response Learning for Directly Optimizing Campaign Performance in Display Advertising
Author:
Affiliation:
1. Shanghai Jiao Tong University, Shanghai, China
2. YOYI Inc., Beijing, China
3. Peking University, Beijing, China
4. University College London, London, United Kingdom
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2983323.2983347
Reference32 articles.
1. Estimating rates of rare events with multiple hierarchies through scalable log-linear models
2. Offline Evaluation of Response Prediction in Online Advertising Auctions
3. Real-time bidding algorithms for performance-based display ad allocation
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