Affiliation:
1. East Carolina University
Abstract
Nonprofits must reach a variety of community audiences to sustain their organizations, and these audiences include potential volunteers, donors, and clients. With the increasing availability of open-source, freely available, and inexpensive communication technologies, many nonprofits can now develop a robust web presence that targets a variety of audiences via a variety of channels. In this article, we present a three-part heuristic to help nonprofits better manage digital content. This heuristic is comprised of developing audience awareness and interaction, making use of emerging technologies, and building sustainable partnerships. Using a project designed to help a homeless shelter improve its content strategy, we explore this heuristic and its implications for helping technical and professional communicators improve local nonprofit digital capacities.
Publisher
Association for Computing Machinery (ACM)
Subject
General Arts and Humanities
Reference39 articles.
1. The importance of vision in content strategy;Abel S.;Intercom,2013
2. The emergence of content strategy work and recommended resources
3. Introduction to the special issue: Content management---Perspectives from the trenches;Andersen R.;IEEE,2015
4. International Service-Learning in Public and Nonprofit Management Education: Reflections From Multiple Stakeholders and Lessons Learned
5. Developing a sustainable content strategy for technical communication;Baehr C.;Technical Communication,2013
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献