The emergence of content strategy work and recommended resources

Author:

Andersen Rebekka1

Affiliation:

1. University of California, Davis

Abstract

In my last column, I wrote about the need for a more integrated view of the field of technical communication. I suggested that the more our field is able to collaborate and integrate with other fields that have a stake in content management (CM), the more our field's unique perspectives, knowledge, and strategies will be recognized for the value they add to the CM discourse. This discourse, which includes a collective of industry conferences, publications, blogs, online discussions and workshops and Webinars, focuses a great deal on how best to integrate organizational and user generated content as well as disciplines and departments, expertise and roles, and business processes and tools.

Publisher

Association for Computing Machinery (ACM)

Subject

General Arts and Humanities

Reference15 articles.

1. Abel S. & Bailie R. (2014). The language of content strategy. Laguna Hills CA: XML Press. Abel S. & Bailie R. (2014). The language of content strategy. Laguna Hills CA: XML Press.

2. Rhetorical Work in the Age of Content Management

3. Bailie R. & Urbina N. (2013). Content strategy for decision makers: Connecting the dots between business brand and benefits. Laguna Hills CA: XML Press. Bailie R. & Urbina N. (2013). Content strategy for decision makers: Connecting the dots between business brand and benefits. Laguna Hills CA: XML Press.

4. Gollner J. (2011a). Intelligent content in the green dessert {Web log message}. Retrieved from http://www.gollner.ca/2011/03/intelligent-content-in-the-green-desert.html Gollner J. (2011a). Intelligent content in the green dessert {Web log message}. Retrieved from http://www.gollner.ca/2011/03/intelligent-content-in-the-green-desert.html

5. Gollner J. (2013a). The emergence of intelligent content: The evolution of open content standards and their significance. Retrieved from http://jgollner.typepad.com/files/the-emergence-of-intelligent-content-jgollner-jan-2009.pdf Gollner J. (2013a). The emergence of intelligent content: The evolution of open content standards and their significance. Retrieved from http://jgollner.typepad.com/files/the-emergence-of-intelligent-content-jgollner-jan-2009.pdf

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