Automated Creative Optimization for E-Commerce Advertising

Author:

Chen Jin1,Xu Ju2,Jiang Gangwei3,Ge Tiezheng2,Zhang Zhiqiang2,Lian Defu3,Zheng Kai1

Affiliation:

1. University of Electronic Science and Technology of China, China

2. Alibaba Group, China

3. University of Science and Technology of China, China

Publisher

ACM

Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Attacking Social Media via Behavior Poisoning;ACM Transactions on Knowledge Discovery from Data;2024-06-19

2. Boosting Factorization Machines via Saliency-Guided Mixup;IEEE Transactions on Pattern Analysis and Machine Intelligence;2024-06

3. AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04

4. Event-Aware Adaptive Clustering Uplift Network for Insurance Creative Ranking;Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval;2023-07-18

5. Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World;Proceedings of the ACM Web Conference 2023;2023-04-30

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