What Makes a “Bad” Ad? User Perceptions of Problematic Online Advertising-Reference-Cited by-同舟云学术

What Makes a “Bad” Ad? User Perceptions of Problematic Online Advertising

Published:2021-05-06 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
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Author:

Zeng Eric¹,Kohno Tadayoshi¹,Roesner Franziska¹

Affiliation:

1. Paul G. Allen School of Computer Science & Engineering University of Washington, United States

Funder

National Science Foundation

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3411764.3445459

Reference108 articles.

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2. AlgoAware. 2019. An overview of the Programmatic Advertising Ecosystem: Opportunities and Challenges. https://platformobservatory.eu/app/uploads/2019/10/An-overview-of-the-Programmatic-Advertising-Ecosystem-Opportunities-and-Challenges.pdf. Observatory on the Online Platform Economy. AlgoAware. 2019. An overview of the Programmatic Advertising Ecosystem: Opportunities and Challenges. https://platformobservatory.eu/app/uploads/2019/10/An-overview-of-the-Programmatic-Advertising-Ecosystem-Opportunities-and-Challenges.pdf. Observatory on the Online Platform Economy.

3. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

4. Mimi An. 2016. Why People Block Ads (And What It Means for Marketers and Advertisers. https://web.archive.org/web/20200831221906/https://www.upa.it/static/upload/why/why-people-block-ads/why-people-block-ads.pdf. HubSpot Research. Mimi An. 2016. Why People Block Ads (And What It Means for Marketers and Advertisers. https://web.archive.org/web/20200831221906/https://www.upa.it/static/upload/why/why-people-block-ads/why-people-block-ads.pdf. HubSpot Research.

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