Optimized Cost per Click in Taobao Display Advertising
Author:
Affiliation:
1. Alibaba Group, Beijing, China
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3097983.3098134
Reference25 articles.
1. Truthful auctions for pricing search keywords
2. Deep CTR Prediction in Display Advertising
3. Wide & Deep Learning for Recommender Systems
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