Optimized Cost Per Click in Online Advertising: A Theoretical Analysis-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Optimized Cost Per Click in Online Advertising: A Theoretical Analysis

Published:2024-08-24 Issue: Volume:22 Page:4232-4243
ISSN:
Container-title:Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining
language:
Short-container-title:

Author:

Zhang Kaichen¹^ORCID,Yuan Zixuan¹^ORCID,Xiong Hui²^ORCID

Affiliation:

1. Thrust of Artificial Intelligence, The Hong Kong University of Science and Technology (Guangzhou), Guangzhou, China

2. Thrust of Artificial Intelligence, The Hong Kong University of Science and Technology (Guangzhou) & Department of Computer Science and Engineering, The Hong Kong University of Science and Technology, Guangzhou, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3637528.3671767

Reference28 articles.

1. Skewed Bidding in Pay-per-Action Auctions for Online Advertising

2. Pricing Models for Online Advertising: CPM vs. CPC

3. Interactive Advertising Bureau. 2022. Internet Advertising Revenue Report. https://www.iab.com/wp-content/uploads/2023/04/IAB_PwC_Internet_ Advertising_Revenue_Report_2022.pdf.

4. Second-Price Auctions with Different Participation Costs;Cao Xiaoyong;Journal of Economics & Management Strategy,2013

5. Online Display Advertising Markets: A Literature Review and Future Directions

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP