Calibrated Conversion Rate Prediction via Knowledge Distillation under Delayed Feedback in Online Advertising

Author:

Guo Yuyao1,Li Haoming1,Ao Xiang1,Lu Min2,Liu Dapeng2,Xiao Lei2,Jiang Jie2,He Qing1

Affiliation:

1. Institute of Computing Technology, Chinese Academy of Sciences, Beijing, China

2. Tencent, Shenzhen, China

Funder

CCF-Tencent Open Fund

Youth Innovation Promotion Association of the Chinese Academy of Sciences

National Natural Science Foundation of China under Grant

Beijing Nova Program

Publisher

ACM

Reference28 articles.

1. Mariusz Bojarski , Davide Del Testa , Daniel Dworakowski, Bernhard Firner , Beat Flepp, Prasoon Goyal, Lawrence D. Jackel, Mathew Monfort, Urs Muller, Jiakai Zhang, Xin Zhang, Jake Zhao, and Karol Zieba. 2016 . End to End Learning for Self-Driving Cars. CoRR , Vol. abs/ 1604 .07316 (2016). Mariusz Bojarski, Davide Del Testa, Daniel Dworakowski, Bernhard Firner, Beat Flepp, Prasoon Goyal, Lawrence D. Jackel, Mathew Monfort, Urs Muller, Jiakai Zhang, Xin Zhang, Jake Zhao, and Karol Zieba. 2016. End to End Learning for Self-Driving Cars. CoRR, Vol. abs/1604.07316 (2016).

2. Olivier Chapelle. 2014. Modeling delayed feedback in display advertising. In KDD. ACM 1097--1105. Olivier Chapelle. 2014. Modeling delayed feedback in display advertising. In KDD. ACM 1097--1105.

3. Yu Chen Jiaqi Jin Hui Zhao Pengjie Wang Guojun Liu Jian Xu and Bo Zheng. 2022. Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction. In WWW. ACM 369--379. Yu Chen Jiaqi Jin Hui Zhao Pengjie Wang Guojun Liu Jian Xu and Bo Zheng. 2022. Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction. In WWW. ACM 369--379.

4. Siyu Gu Xiang-Rong Sheng Ying Fan Guorui Zhou and Xiaoqiang Zhu. 2021. Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling. In KDD. ACM 2890--2898. Siyu Gu Xiang-Rong Sheng Ying Fan Guorui Zhou and Xiaoqiang Zhu. 2021. Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling. In KDD. ACM 2890--2898.

5. Chuan Guo , Geoff Pleiss , Yu Sun , and Kilian Q . Weinberger . 2017 . On Calibration of Modern Neural Networks. In ICML (Proceedings of Machine Learning Research , Vol. 70). PMLR, 1321-- 1330 . Chuan Guo, Geoff Pleiss, Yu Sun, and Kilian Q. Weinberger. 2017. On Calibration of Modern Neural Networks. In ICML (Proceedings of Machine Learning Research, Vol. 70). PMLR, 1321--1330.

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Leveraging Post-Click User Behaviors for Calibrated Conversion Rate Prediction Under Delayed Feedback in Online Advertising;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

2. Unbiased Delayed Feedback Label Correction for Conversion Rate Prediction;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04

3. Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising;Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval;2023-07-18

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