Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising

Author:

Liu Qiming1ORCID,Li Haoming1ORCID,Ao Xiang1ORCID,Guo Yuyao1ORCID,Dong Zhihong2ORCID,Zhang Ruobing2ORCID,Chen Qiong2ORCID,Tong Jianfeng2ORCID,He Qing1ORCID

Affiliation:

1. Institute of Computing Technology, Chinese Academy of Sciences, Beijing, China

2. Tencent, Beijing, China

Funder

National Natural Science Foundation of China

Project of Youth Innovation Promotion Association CAS

National Key Research and Development Plan of China

Tencent Rhino-Bird Focused Research Program

Beijing Nova Program

Publisher

ACM

Reference36 articles.

1. Himan Abdollahpouri , Jesse Anderton , Zahra Nazari , and Ben Carterette . 2021 . Target-Aware Aggregate Diversification in Recommendation. In Adjunct Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization. 16--21 . Himan Abdollahpouri, Jesse Anderton, Zahra Nazari, and Ben Carterette. 2021. Target-Aware Aggregate Diversification in Recommendation. In Adjunct Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization. 16--21.

2. A Large Scale Prediction Engine for App Install Clicks and Conversions

3. Counterfactual Reasoning and Learning Systems: The Example of Computational Advertising;Bottou Léon;Journal of Machine Learning Research,2013

4. Modeling delayed feedback in display advertising

5. Asymptotically Unbiased Estimation for Delayed Feedback Modeling via Label Correction

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Leveraging Post-Click User Behaviors for Calibrated Conversion Rate Prediction Under Delayed Feedback in Online Advertising;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

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