Cost per action constrained auctions

Author:

Heymann Benjamin

Publisher

ACM Press

Reference24 articles.

1. Agarwal, D., Ghosh, S., Wei, K., You, S.: Budget pacing for targeted online advertisements at linkedin. In: Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining. pp. 1613--1619. ACM (2014)

2. Auerbach, J., Galenson, J., Sundararajan, M.: An empirical analysis of return on investment maximization in sponsored search auctions. In: Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising - ADKDD '08. pp. 1--9. ACM Press, New York, New York, USA (2009).

3. Balseiro, S.R., Besbes, O., Weintraub, G.Y.: Repeated auctions with budgets in ad exchanges: Approximations and design. Management Science 61(4), 864--884 (2015)

4. Baranwal, G., Kumar, D., Raza, Z., Vidyarthi, D.P.: Auction theory. Academic press (2018).

5. Bonnans, F., Giorgi, D., Heymann, B., Martinon, P., Tissot, O.: BocopHJB 1.0.1 - User Guide (2015),

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