How to bid in unified second-price auctions when requests are duplicated

Author:

Heymann BenjaminORCID

Publisher

Elsevier BV

Subject

Applied Mathematics,Industrial and Manufacturing Engineering,Management Science and Operations Research,Software

Reference29 articles.

1. Repeated auctions with budgets in ad exchanges: Approximations and design;Balseiro;Manage. Sci.,2015

2. Real-time bidding by reinforcement learning in display advertising;Cai,2017

3. Modeling delayed feedback in display advertising;Chapelle;Proc. ACM SIGKDD Int. Conf. Knowl. Discov. Data Mining,2014

4. H. Choi, C.F. Mela, S. Balseiro, A. Leary, Online display advertising markets: A literature review and future directions, Columbia Business School Research Paper (18–1), 2017, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3070706.

5. Pacing equilibrium in first-price auction markets;Conitzer,2018

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Revenue Maximization at Waterfall Auctions with Dynamic Programming;2022 IEEE International Conference on Big Data (Big Data);2022-12-17

2. Causal Models for Real Time Bidding with Repeated User Interactions;Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining;2021-08-14

3. Maximizing revenue for publishers using header bidding and ad exchange auctions;Operations Research Letters;2021-03

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