Development of Data-driven Persona Including User Behavior and Pain Point through Clustering with User Log of B2B Software
Author:
Affiliation:
1. Waseda University, Tokyo, Japan
2. e-Seikatsu Co., Ltd., Tokyo, Japan
3. Osaka Institute of Technology, Osaka, Japan
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3641822.3641870
Reference20 articles.
1. [n. d.]. Numpy.finfo - NumPy v1.24 Manual.
2. Towards a catalog of usability smells
3. Imaginary People Representing Real Numbers
4. M. Aoyama. 2005. Persona-and-scenario based requirements engineering for software embedded in digital consumer products. In RE. IEEE, 85--94.
5. Iterative Mixed Method Approach to B2B SaaS User Personas
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