Development of Data-driven Persona Including User Behavior and Pain Point through Clustering with User Log of B2B Software

Author:

Sera Rie1ORCID,Washizaki Hironori1ORCID,Chen Junyan1ORCID,Fukazawa Yoshiaki1ORCID,Taga Masahiro2ORCID,Nakagawa Kazuyuki2ORCID,Sakai Yusuke2ORCID,Honda Kiyoshi3ORCID

Affiliation:

1. Waseda University, Tokyo, Japan

2. e-Seikatsu Co., Ltd., Tokyo, Japan

3. Osaka Institute of Technology, Osaka, Japan

Publisher

ACM

Reference20 articles.

1. [n. d.]. Numpy.finfo - NumPy v1.24 Manual.

2. Towards a catalog of usability smells

3. Imaginary People Representing Real Numbers

4. M. Aoyama. 2005. Persona-and-scenario based requirements engineering for software embedded in digital consumer products. In RE. IEEE, 85--94.

5. Iterative Mixed Method Approach to B2B SaaS User Personas

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