Micro-blogging as online word of mouth branding-Reference-Cited by-同舟云学术

Micro-blogging as online word of mouth branding

Published:2009-04-04 Issue: Volume: Page:
ISSN:
Container-title:CHI '09 Extended Abstracts on Human Factors in Computing Systems
language:
Short-container-title:

Author:

Jansen Bernard J.¹,Zhang Mimi¹,Sobel Kate²,Chowdury Abdur³

Affiliation:

1. The Pennsylvania State University, University Park, PA, USA

2. The Pennsylvania State University, University Park, CA, USA

3. Twitter, Inc., San Francisco, CA, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/1520340.1520584

Reference13 articles.

1. Customer Satisfaction and Word of Mouth

2. Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email;Helps J. E.;Journal of Advertising Research,2004

3. The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information

4. The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

5. Duana W. Gub B. and Whinston A. B. Do online reviews matter? -- an empirical investigation of panel data Decision Support Systems 45 3 2008) 1007--1016. 10.1016/j.dss.2008.04.001 Duana W. Gub B. and Whinston A. B. Do online reviews matter? -- an empirical investigation of panel data Decision Support Systems 45 3 2008) 1007--1016. 10.1016/j.dss.2008.04.001

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