Role of word of mouth in online store loyalty
Author:
Affiliation:
1. Whitman School of Management, Syracuse University, NY
2. University of Wisconsin, Milwaukee
3. State University of New York at Buffalo
Abstract
Publisher
Association for Computing Machinery (ACM)
Subject
General Computer Science
Link
https://dl.acm.org/doi/pdf/10.1145/1325555.1325572
Reference6 articles.
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