RESEARCH OF THE INFLUENCE OF THE ORGANIZATIONAL DEVELOPMENT MANAGEMENT SYSTEM OF THE ENTERPRISE ON ITS COMPETITIVENESS

Abstract

Organizational development is a vital tool in planning and managing the growth and expansion of an enterprise or business. The growth analysis process is used to determine the rate at which a business can grow and expand healthily. The result of these determinations is a change in the enterprise's business plan combined with recommendations for redirecting the company's resources. These recommendations include all resources, from financial to human resources. Another area where organizational development is critical is in analyzing business workflows for accuracy and efficiency. The end result of such efforts is the implementation of certain quality control standards. These standards are derived from a detailed report prepared during the development of the organization. Recommendations can include anything from eliminating certain processes to combining others. A factor analysis of the advantages that may arise when creating a system of organizational development at the enterprise will have a positive impact not only on increasing the competitiveness of Ukrainian enterprises, but also can stimulate changes in personnel work, the organization of production processes and the planning procedure. The purpose of the article is to identify and systematize the factors of influence of the management system of organizational development of the enterprise on its competitiveness. In the process of research, a systematic approach to defining the concept of "organizational development", general methods of scientific knowledge (analysis, synthesis, deduction, induction), as well as bibliographic analysis, structural analysis, and factor analysis of possible advantages of implementing the organizational development system were used. The results of the study are an analysis of the features and modern trends in the implementation of the organizational development system at enterprises and organizations; systematization of factors influencing organizational development on the organization's competitiveness; determination of the particularity of the influence of the human factor as such, which characterizes organizational development, various intervention techniques were investigated. Prospective areas of further research are the use of factor analysis methods to determine the relationship between the organization's life cycle and the need to form a system of organizational development of enterprises in Ukraine. The results of the research can be implemented in the work practices of enterprises of any industry.