BUSINESS PROCESS REENGINEERING AS A DIRECTION OF INCREASING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Abstract

This article examines the feasibility of reengineering business processes of industrial enterprises, its impact on competitiveness and the position of the organization in the market of industrial products. Without the introduction of innovations, no organization will be able to compete with dignity in the market. In modern business conditions, innovations are aimed at changes in production technology, changes in marketing, changes in personnel management, changes in organizational structures. According to many researchers, the priority of business process reengineering of industrial enterprises is the field of organization management. The management of enterprises understands the expediency of reengineering measures and makes maximum use of administrative and organizational levers. The issue of a high level of competitiveness of the organization should be under the control of management in the process of implementing internal transformation and reengineering processes.