A survey of listeners' perceptions of an extension-produced invasive plant podcast

Abstract

Science communication and university Extension initiatives are evolving in response to society’s needs and an ever-changing digital landscape. The UF/IFAS Center for Aquatic and Invasive Plants (CAIP) has recently launched a podcast called Working in the Weeds (WITW). We surveyed podcast listeners to find out their motivations for listening and asked for their feedback on current episodes and future content. The survey revealed that a majority of respondents were individuals who work in the world of invasive plants. Many respondents were introduced to the podcast through work and listen to learn more about relevant research and information, to feel connected to the Center, and to be entertained. Overall, the respondents were satisfied with the podcast production elements and the variety of episode styles. Based on open-ended responses, listeners described that the podcast shares science in a meaningful way and the Center should continue producing episodes that highlight invasive plant research. Some respondents suggested future episodes should cover specific invasive plants, environmental impacts, herbicide use and safety, management techniques, and social issues surrounding invasive plant management.