Structural Equivalence and Cohesion Can Explain Bandwagon and Snob Effect-Reference-Cited by-同舟云学术

Structural Equivalence and Cohesion Can Explain Bandwagon and Snob Effect

Published:2016-02-15 Issue:1 Volume:15 Page:1-14
ISSN:1347-4456
Container-title:Annals of Business Administrative Science
language:en
Short-container-title:ABAS

Author:

KUWASHIMA Yufu¹^ORCID

Affiliation:

1. School of Commerce, Meiji University

Publisher

Global Business Research Center

Link

https://www.jstage.jst.go.jp/article/abas/15/1/15_0150816a/_pdf

Reference14 articles.

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3. Burt, R. S. (1987). Social contagion and innovation: Cohesion versus structural equivalence. American Journal of Sociology, 92(6), 1287–1335.

4. Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.

5. Kuwashima, Y. (2006). The word-of-mouth effect on the web. (MMRC Discussion Paper No. 79). Manufacturing Management Research Center, University of Tokyo.

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