Author:
Lichti Constantin W., ,Tumasjan Andranik,
Abstract
Given the growing pervasiveness of information systems (IS) in everyday life, recent research has
acknowledged that IS technologies are often not value free but are instead infused with fundamental
personal values. However, little is known about how such values explain why people assimilate these
technologies and their affordances. In the intriguing case of Bitcoin, personal values—especially
libertarian political values—played an essential role in clarifying the ideological underpinnings of
Bitcoin and its early adoption. Consequently, we draw on research on personal values and affordance
theory to develop and test a model explicating how these personal values guide individuals toward
using IS applications with salient affordances that address their values. Specifically, we hypothesize
and test how individuals’ personal values (i.e., libertarian political values) influence their attitudes
toward Bitcoin affordances and their Bitcoin use behavior using data from a multiple administration
survey of 236 users and nonusers of Bitcoin. Our results indicate that libertarian political values affect
individuals’ attitudes toward Bitcoin affordances, which in turn mediate the effects of these values on
actual Bitcoin use. Our findings advance the field by demonstrating the importance of integrating values
into the conceptualization of IS technology affordances.
Publisher
Association for Information Systems
Subject
Computer Science Applications,Information Systems
Cited by
4 articles.
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