Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
Author:
Publisher
Prague University of Economics and Business
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Link
http://cebr.vse.cz/doi/10.18267/j.cebr.343.pdf
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1. Green consumer behavior: being good or seeming good?
2. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
3. Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
4. “You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology
5. Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression
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