1. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
2. Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context
3. Online advertising: Analysis of privacy threats and protection approaches
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5. Fuzzy multi-objective modeling of effectiveness and user experience in online advertising