Online advertising: Analysis of privacy threats and protection approaches-Reference-Cited by-同舟云学术

Online advertising: Analysis of privacy threats and protection approaches

Published:2017-03 Issue: Volume:100 Page:32-51
ISSN:0140-3664
Container-title:Computer Communications
language:en
Short-container-title:Computer Communications

Author:

Estrada-Jiménez José,Parra-Arnau Javier,Rodríguez-Hoyos Ana,Forné Jordi^ORCID

Funder

European Commission

MINECO

Government of Catalonia

Publisher

Elsevier BV

Subject

Computer Networks and Communications

Reference109 articles.

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2. The value of behavioral targeting;Beales,2010

3. Targeted: How technology is revolutionizing advertising and the way companies reach consumers;Smith,2014

4. Real-time bidding protocol - processing the request, Accessed on 2016-04-07. [Online]. Available: https://developers.google.com/ad-exchange/rtb/request-guide.

5. Internet advertising: An interplay among advertisers, online publishers, ad exchanges and web users;Yuan,2012

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