Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
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National Bureau of Economic Research
Cited by 27 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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2. An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing;SSRN Electronic Journal;2017
3. The Seasonality Of Paid Search Effectiveness From A Long Running Field Test;Proceedings of the 2016 ACM Conference on Economics and Computation;2016-07-21
4. Firms' Reactions to Public Information on Business Practices: Case of Search Advertising;SSRN Electronic Journal;2016
5. Measuring Causal Impact of Online Actions via Natural Experiments;Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining;2015-08-10
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