“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”
Author:
Publisher
Centre for Business and Economic Research
Subject
General Business, Management and Accounting
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Small and Medium Enterprises’ Brand Personality and Customer Satisfaction: The Mediating Role of Product Quality;Journal of Small Business Strategy;2024-09-03
2. Pendampingan Pengurusan PIRT untuk Peningkatan Kualitas dan Pemasaran Produk UMKM Aren;Jurnal Masyarakat Madani Indonesia;2023-10-14
3. An Inside-Out Model of Brand Orientation for SME Branding;Jurnal Komunikasi: Malaysian Journal of Communication;2022-09-30
4. Customer shopping experience in a South Korea’s Government-run home shopping channel for small and medium enterprises based on critical incident technique and unsupervised machine learning analysis;Telematics and Informatics;2022-03
5. “Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents;The TQM Journal;2021-08-18
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