Customer shopping experience in a South Korea’s Government-run home shopping channel for small and medium enterprises based on critical incident technique and unsupervised machine learning analysis

Author:

Lee Jieon,Won Jong-ho,Lee Daeho,Kwak Kyu Tae

Funder

Ministry of Education

National Research Foundation of Korea

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference74 articles.

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4. How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries;Auemsuvarn;J. Bus. Retail Manage. Res.,2019

5. The role of small and medium scale enterprise in local economic development (LED);Ayandibu;J. Bus. Retail Manage. Res.,2017

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