Social Media and Health Literacy: Negative Influence or an Emerging Reality?

Abstract

Objective: To evaluate the association between the internet and health literacy from the perspective of identifying negative influences, warnings or reality, sparking discussions about the broadcasting of health-related videos on social networks and their repercussions.   Theoretical Framework: Health literacy refers to the personal, cognitive and social skills needed to access, understand and use information needed for self-care and health promotion. Low health literacy has been associated with an inability to understand health information and higher mortality rates and inefficiency of health services.   Method: The methodology adopted involves analyzing humorous videos about alcoholism posted on the internet. The following were verified: approach, communication, type of recommendation, patient understanding, number of views and likes, and the length of time the videos were posted.   Results and Discussion: The number of views of the videos evaluated confirms the interest in health. The videos with the greatest reach were published in 2021 and 2022, reflecting greater content consumption during the Covid-19 pandemic. Despite generating entertainment, it can have a negative impact on the health literacy of its consumers.   Research Implications: The results of this research may influence practices in the field of health literacy, covering mainly the health area.   Originality/Value: Critical analysis of content published on the internet that addresses important public health issues in a banal manner. This research addresses relevant issues in association with social networks and may contribute to the development of public policies that regulate the use of social networks for health-related issues.