Beyaz Perdeden Mobil Ekranlara: Değişen Ekran Kullanımlarının İzleyici Üzerindeki Etkileri

Abstract

All the technological innovations that took place after the first meeting of cinema with society had various effects on the audience and changed its interaction with the content. By means of the developing technological opportunities, the usual viewing trends have changed and a new audience culture has emerged. The proliferation of digital platforms had an impact on both audience culture and the tools used in the act of watching. Due to the viewing action carried from the movie screen to the mobile screens in the course of time, it becomes possible to talk about changing psychological and sociological structures. For this reason, it was considered necessary to investigate the sociological and psychological effects of changing the use of screens on the audience. Despite various research which were conducted on the international scale related to the issue research, we don’t observe enough studies in Turkey about the aforementioned issue. In this study, the audience-content interaction in the new audience culture was questioned, taking into account the changing viewing trends in Turkey, and the effects of changing screen usage were discussed by interpreting the data obtained through the semi-structured in-depth interview method. It has been observed that young generations want to consume content without leaving the comfort of their homes, and it has been found that they generally want to watch content on the largest screen possible. Although young generations tend to execute mobile and individual watching activities, it was found that movie theatres are still the places that provide the best viewing experience.