Author:
Samudera Marvella,Lestari Elissa Dwi,Kurniasari Florentina
Abstract
With more Internet access, MMORPGs have grown in popularity. In Indonesia, the biggest gaming market in Southeast Asia, this genre is less popular. Therefore, studying what inspires Indonesian MMORP users is necessary. The study used a quantitative research design on 221 online gamers who were familiar with MMORPGs but had never played them. The study tested research hypotheses using multivariate linear regression analysis. The study discovered that hedonic motivation, price value, habit, and flow all have a positive impact on one's intention to play MMORPG online games, but effort expectation and social influence have no impact.
Reference29 articles.
1. Amalia, E. I. (2021). Niko Partners: Kebanyakan Gamers di Asia Tenggara Suka Game Multiplayer. Dailysocial. Id. https://hybrid.co.id/post/niko-partners-kebanyakan-gamers-di-asia-tenggara-suka-game-multiplayer
2. Immersive virtual reality in education
3. Consumer's usage of logistics technologies: Integration of habit into the unified theory of acceptance and use of technology
4. Chang, T.-S., Hsiao, W.-H., Chen, T.-C., & Ganbold, E. (2019). Hedonic, Utilitarian, and Social Motivations for Consumers Purchase Mobile in-App Content Behavior. International Journal of Innovation in Management, 7(1), 1–7.
5. Impact of flow on mobile shopping intention