Blockchain technology for enhancing sustainable food systems: A consumer perspective

Abstract

SummaryThis paper explores the potential of blockchain technology (BCT) in promoting sustainable food production and consumption (SFPC) from a consumer perspective. India, a significant global food producer, faces challenges related to affordability and food logistics due to transport and labour constraints. Food safety concerns, that is, foodborne illnesses and quality issues, alongside unexpected events like COVID‐19 and geopolitical conflicts, threaten SFPC. In recent times, consumer focus has shifted a lot towards food safety and security. The study adopted exploratory factor analysis (EFA) to identify the factors strengthening consumer trust through BCT. The EFA helped classify the items into five factors, that is, reliability, sustainability, impact on health, trust and switching intentions. The results reveal that these factors are the most significant reasons consumers are willing to accept a blockchain‐enabled food system over a traditional system. The study findings will benefit organisations willing to introduce blockchain within their operations to improve the consumer base. It will also prove to be helpful for researchers and academicians to understand consumer perspectives towards BCT for SFPC.