Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands-Reference-Cited by-同舟云学术

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Let us be realistic: The impact of perceived brand authenticity and advertising image on consumers’ purchase intentions of food brands

Published:2021-03-31 Issue:1 Volume:46 Page:309-323
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Loebnitz Natascha¹²^ORCID,Grunert Klaus G.¹

Affiliation:

1. MAPP Research on Value Creation in the Food Sector Aarhus University Aarhus V Denmark

2. Stralsund University of Applied Sciences Stralsund Germany

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12679

Reference68 articles.

1. The development of brand awareness in young children: how do young children recognize brands?

2. My friends are all alike — the relation between liking and perceived similarity in person perception

3. Team Conflict Mediates the Effects of Organizational Politics on Employee Performance: A Cross-Level Analysis in China

4. Authentic self-expression on social media is associated with greater subjective well-being

5. The ‘real thing’: Branding authenticity in the luxury wine trade

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