The development of brand awareness in young children: how do young children recognize brands?

Author:

Aktaş Arnas Yaşare1,Taş͓ Işıl1,Gürgah Oğul İrem1

Affiliation:

1. Cukurova University Faculty of Education; Turkey

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference26 articles.

1. The effects of television food advertisement on children's food purchasing requests;Aktaş Arnas;Pediatrics International,2006

2. TV ads have little effect on children: study claims peer pressure and irresponsible parenting are more likely to influence children's patterns of consumption;Carvel;The Guardian,2000

3. How familiar characters influence children's judgments about information and products;Danovitch;Journal of Experimental Child Psychology,2014

4. Using brand characters to promote young children's liking of and purchase requests for fruit;Droog;Journal of Health Communication,2011

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