Social media influencer marketing: A systematic review, integrative framework and future research agenda-Reference-Cited by-同舟云学术

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Social media influencer marketing: A systematic review, integrative framework and future research agenda

Published:2021-01-17 Issue:4 Volume:45 Page:617-644
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Vrontis Demetris¹,Makrides Anna¹,Christofi Michael¹^ORCID,Thrassou Alkis¹

Affiliation:

1. Department of Marketing, School of Business University of Nicosia Nicosia Cyprus

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12647

Reference131 articles.

1. Ordinary celebrities related criteria to harvest fame and influence on social media

2. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

3. The future of social media in marketing

4. The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

5. Do influencers need to tell audiences they’re getting paid;Audrezet A.;Harvard Business Review,2019

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