The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda

Author:

Cavalinhos Sílvia1ORCID,Marques Susana Henriques1,Fátima Salgueiro Maria1

Affiliation:

1. Business Research Unit (BRU‐IUL) ISCTE‐Instituto Universitário de Lisboa Lisboa Portugal

Funder

Fundação para a Ciência e a Tecnologia

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference91 articles.

1. Accenture. (2020).COVID‐19: Impact on Retail Consumer Behavior | Accenture. Retrieved 31 December 2020 fromhttps://www.accenture.com/us‐en/insights/retail/coronavirus‐consumer‐behavior‐research

2. Exploiting big data for customer and retailer benefits

3. Relationship quality: a critical literature review and research agenda

4. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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