Non-Comparative and Comparative Advertising in Oligopolistic Markets
Author:
Affiliation:
1. Düsseldorf Institute for Competition Economics (DICE); Heinrich-Heine University of Düsseldorf
2. Economics and Finance Subject Group, Portsmouth Business School; University of Portsmouth
3. Department of Economics; University of Crete
Publisher
Wiley
Subject
Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/manc.12184/fullpdf
Reference36 articles.
1. Alipranti , M. Mitrokostas , E. Petrakis , E. 2016 DICE Discussion Paper No. 231
2. Comparative Advertising: Disclosing Horizontal Match Information;Anderson;Rand Journal of Economics,2009
3. Anderson , S. Ciliberto , F. Liaukonyte , J. Renault , R. 2015 CESIFO working paper 5418
4. Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry;Anderson;International Journal of Industrial Organization,2013
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