Information content of advertising: Empirical evidence from the OTC analgesic industry-Reference-Cited by-同舟云学术

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Information content of advertising: Empirical evidence from the OTC analgesic industry

Published:2013-09 Issue:5 Volume:31 Page:355-367
ISSN:0167-7187
Container-title:International Journal of Industrial Organization
language:en
Short-container-title:International Journal of Industrial Organization

Author:

Anderson Simon P.,Ciliberto Federico,Liaukonyte Jura

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference51 articles.

1. The information content of advertising: a meta-analysis;Abernethy;Journal of Advertising,1996

2. Empirically distinguishing informative and prestige effects of advertising;Ackerberg;The RAND Journal of Economics,2001

3. Advertising, learning, and consumer choice in experience good markets: an empirical examination;Ackerberg;International Economic Review,2003

4. Comparative advertising: disclosing horizontal match information;Anderson;RAND Journal of Industrial Economics,2009

5. Push-me, pull-you: comparative advertising in OTC analgesics industry;Anderson,2012

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