Are consumers averse to sponsored messages? The role of search advertising in information discovery

Author:

Sahni Navdeep S.ORCID,Zhang Charles

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics, Econometrics and Finance (miscellaneous)

Reference78 articles.

1. - (2022). Number of explicit core search queries powered by search engines in the United States as of January 2022.https://www.statista.com/statistics/265796/us-search-engines-ranked-by-number-of-core-searches/ (visited on 03/19/2022).

2. Ackerberg, D. A. (2001). Empirically distinguishing informative and prestige effects of advertising. In: RAND Journal of economics, pp. 316–333

3. Aiello, L., et al. (2016). The role of relevance in sponsored search. In: Proceedings of the 25th ACM International on conference on information and knowledge management. ACM, pp. 185–194

4. Alphabet, Inc. (2019). 2018 Form 10-K annual report.https://abc.xyz/investor/static/pdf/20180204_alphabet_10K.pdf

5. Anderson, S. P., & Coate, S. (2005). Market provision of broadcasting: A welfare analysis. In: Review of economic studies 72.4, pp. 947–972. issn: 00346527. https://doi.org/10.1111/0034-6527.00357

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