The impact of organic links in position auctions with popular versus niche keywords
Author:
Affiliation:
1. Department of Economics, Alfred Lerner College of Business and Economics; University of Delaware, Newark; Delaware USA
2. CREM; University of Rennes 1; France
Publisher
Wiley
Subject
Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/ijet.12156/fullpdf
Reference31 articles.
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4. Quality uncertainty and the performance of online sponsored search markets: An empirical investigation;Animesh;Information Systems Research,2010
5. Position auctions with consumer search;Athey;Quarterly Journal of Economics,2011
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