A solution approach for sponsored search advertising and dynamic pricing for a perishable product and an online retailer with budget constraint

Author:

Salehi Shabnam,Mirmohammadi S. Hamid

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference38 articles.

1. Optimal bidding in multi-item multislot sponsored search auctions;Abhishek;Operations Research,2013

2. Ads, Google. (2021). Determine a bid strategy based on your goals. Retrieved from https://support.google.com/google-ads/answer/2472725.

3. Do Organic Results Help or Hurt Sponsored Search Performance?;Agarwal;Information Systems Research,2015

4. Alexa. (2021). The top 500 sites on the web. Retrieved from https://www.alexa.com/topsites.

5. The impact of organic links in position auctions with popular versus niche keywords;Arnold;International Journal of Economic Theory,2018

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