The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects

Author:

Cui Anna Shaojie,Wu Fang

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference102 articles.

1. Technological acquisitions and the innovation performance of acquiring firms: A longitudinal study;Ahuja;Strategic Management Journal,2001

2. How Unilever co-creation a new variant of Axe/Lynx with young consumers;Aitchison;WARC Exclusive.,2009

3. An exploratory investigation of user involvement in new service development;Alam;Journal of the Academy of Marketing Science,2002

4. Suppliers versus lead users: Examining their relative impact on product variety;Al-Zu'bi;Journal of Product Innovation Management,2012

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